According to preliminary data from the International Data Corporation (IDC) Worldwide Quarterly Personal Computing Device Tracker
The traditional PC industry continued to see declines in the third quarter of 2022 (3Q22), with worldwide shipments totaling 74.3 million units. A 15.0% reduction year over year has been attributed to cooled demand and inconsistent supply.
However, because to the impending end of support for Windows 7, shipment quantities are still significantly higher than they were before the pandemic, when PC volumes were mostly driven by commercial updates.
According to Jitesh Ubrani, research manager for IDC’s Mobility and Consumer Device Trackers, “Consumer demand has remained modest albeit promotional activity from the likes of Apple and other competitors has helped ease the decline and lower channel inventory by a couple weeks across the board.” Apple is the lone exception, since their third quarter supply increased to make up for missed orders resulting from the lockdowns in China during the second quarter. Supply has also reacted to the new lows by lowering orders.
Linn Huang, research vice president, Devices & Displays at IDC, adding, “In addition to shipping volumes, we’ll be keeping a careful eye on how average selling prices (ASPs) trend this quarter.” “Over the past few years, shortages have actively pushed product mix revisions in favour of the luxury end. This, together with rising component and shipping costs, caused ASPs to rise five consecutive quarters to $910 in 1Q22, the highest level since 2004. The demand slowdown, active promotions, and orders being cancelled caused the ASP increase to reverse itself in 2Q22. A market in retreat is indicated by yet another quarter of ASP decreases.”
Notes:
- A few IDC projections made before financial results announcements. Data are presented for calendar periods for all businesses.
- Shipments include shipments to end users or distribution networks. Sales of OEMs are recorded under the name of the business or brand that sold them.
- Traditional PCs do not include tablets or x86 servers; they only contain desktops, notebooks, and workstations. Although they are included in the Personal Computing Device Tracker, Detachable Tablets and Slate Tablets are not discussed in this press release.
