Now people have more options for hearing and better accessibility in this segment.
Sony is changing the way Sony hearing aids are made with a focus on new ideas, ease of use, and customization.
With the unique products, which were made in partnership with WS Audiology a leading innovator in hearing aid technology for more than 100 years, Sony will improve the lives of consumers by combining its unique premium technology, ultimate ease of use, and uncompromised comfort and wearability to deliver an unmatched hearing experience that makes it easy for the wearer to connect with their environment.
The first two products from the partnership are the CRE-C10 and the CRE-E10 self-fitting OTC Sony hearing aids. They were made with the idea that one size doesn’t fit all and that people deserve options that work best for their unique needs, situations, and lives. Using the app, the CRE-C10 and CRE-E10 automatically adjust to each user’s speech and surroundings, combining the latest technology with comfort to meet each person’s hearing goals.
Tyler Ishida, President of Consumer Business Group at Sony Electronics, says, “Many people have ongoing problems because of hearing loss, but they often don’t get the help they may need because hearing loss is seen as a bad thing.” “As a leader in audio innovation, we’re excited about the chance to improve Sony hearing aids with devices that are both cutting-edge and easy to use. These devices will give people with hearing loss new over-the-counter solutions and help regular consumers connect with their surroundings in a deeper, more meaningful way.
Sony‘s goal with these new devices is to make it easier for people with mild to moderate hearing loss to use them every day by giving them a simple, app-enabled, do-it-yourself solution that can help them hear better.
Even though each device has a simple app interface with options that can be changed to fit the wearer’s hearing needs and preferences, the two new models will give people more options when it comes to the look and features of high-end Sony hearing aids.

Carsten Buhl, President of WSA Americas, says, “As a company committed to promoting the idea of Wonderful Sound for All, we welcome the introduction of these self-fitting hearing options. We know that more than 65% of the U.S. consumer market that needs better hearing care has not yet gotten it.” “We hope that these Sony hearing aids that can be bought anywhere will help people get started on the path to better hearing health.
Sony Hearing Aids Useing is very simple.
The Sony Hearing Aids Control App makes it easy to set up each device so that it can be used as soon as you buy it. Users are led through a step-by-step process and asked a few short questions to quickly set up and start using either device in a matter of minutes. The easy-to-use app lets each device talk to the user’s smartphone, letting them quickly change settings like the volume and more to make sure the wearer hears exactly what they want to hear in different settings.
The app also lets the wearer “self-fit” each device to his or her own body.
During the self-fitting process in the app, each Sony device automatically adjusts itself to the best of the pre-defined hearing profiles, which are based on thousands of real-life results. Whether the user is in a busy room or a quiet place in nature, both models easily adjust to provide an authentic, connected sound experience that puts the wearer first.
Sony Electronics and head of the company’s U.S. Office for Promoting Accessibility. “Because of our unique history in technology, we can help close the gap between people and their surroundings.”
Two choices for the first device:
The CRE-C10 is one of the smallest over-the-counter Sony hearing aids on the market. It has a sleek, discreet design that makes it almost invisible when worn. It also has a long battery life, lasting up to 70 hours of continuous use.
The CRE-E10 is the second new product. It looks like earbuds and has great sound quality and comfort, giving the wearer both confidence and ease of use. Also, the CRE -E10 has a rechargeable battery that can be charged wirelessly and can be used for up to 26 hours straight. It is Bluetooth-compatible, so the user can easily connect to streaming audio or music (iOS only). 2, 3
No matter which device the user chooses, both models have great noise reduction and directionality, cutting out sounds from the back and sides depending on the wearer’s surroundings. Also, each device changes the sound based on its surroundings to make listening better overall.
As Sony tries to fill the world with emotion through the power of creativity and technology, these new Sony hearing aids should make it easier for people to talk to each other and offer a better over-the-counter hearing experience at a lower price than what is currently available.
Devices that need a prescription.
The suggested retail price for the CRE-C10 self-fitting OTC hearing aid is $999.99. and will go on sale this month at more hearing aid and through a number of third-party retailers, such as Amazon, Best Buy, and some hearing-care professionals.
This winter, you’ll be able to buy the CRE-E10 self-fitting over-the-counter hearing aid for $1,299.99.-hearing for more information about the CRE-E10.
What Sony Electronics, Inc. Is About
Sony Electronics is a part of Sony Corporation of America and an affiliate of Sony Group Corporation. Sony Group Corporation is one of the most well-rounded entertainment companies in the world, with a portfolio that includes electronics, music, movies, mobile phones, games, robotics, and financial services. Sony Electronics is a leader in consumer and professional electronics. Its headquarters are in San Diego, California. Research and development, engineering, sales, marketing, distribution, and customer service are all parts of operations. Sony Electronics makes products that inspire and change people’s lives for years to come, like the award-winning Alpha Interchangeable Lens Cameras and the first-of-their-kind high-resolution audio products.
Sony Hearing Aids control app: Change the settings on your phone using an app.When the app first came out, it could be downloaded from Google Play and the App Store. Network services, content, operating systems, and software are all subject to terms and conditions. They can be changed, stopped, or ended at any time, and you may need to sign up for them.
The actual performance depends on the settings, the environment, and how it is used.
Bluetooth® devices can communicate and collaborate in a variety of ways.