According to the most recent Counterpoint Research research, India’s smartphone sales decreased 11% YoY to reach over 45 million units in the third quarter of 2022 (July-September). The increased demand of Q3 2021 and the reduced customer demand for entry-level and low-cost products in the quarter are said to blame for this first year-over-year decline for a third quarter.
According to the research, Apple had its highest-ever share of 5% in the country’s smartphone market during the quarter thanks to a vigorous channel push ahead of the holiday season.Apple all device success in India.
Apple iPhone 13 has proved to be the best phone in India
For the first time in a quarter, India’s overall smartphone sales were led by the iPhone 13. Apple lead smartphone shipments in the luxury class (above Rs. 30,000), claiming a 40% market share.
While Xiaomi’s market share in the nation remained at the top, the company had a YoY loss of 19%. According to the research, this is because entry-level consumer demand is weak. In Q3 2022, Samsung was the only brand in the top five to record annual growth, moving up to second place.
Vivo took third place despite a 15% YoY fall in shipments. Vivo was able to hold onto third place in the market during the quarter thanks to the Y01 and Y15s in the low-cost segment, the revamps of the V series, and the growth of an online presence with IQOO and T-series devices.
Realme maintained its fourth-place position in Q3 2022 with a 14% share, while the OPPO smartphone fell to fifth place with a 7% YoY loss.
The market’s consumer demand, particularly in the mid-tier and premium categories, began to rise in August and reached its peak during the last week of September during the holiday sales, according to Counterpoint’s analyst Prachir Singh.
But because the market had a large amount of inventory towards the end of Q2 2022 and there wasn’t much demand in the entry-level and budget divisions, there weren’t as many shipments as we had anticipated.
