In some areas, the revised Apple App Store rates, excluding auto-renewable subscriptions, will go into effect on October 5.
Apple announced on Monday that starting next month, the costs of apps and in-app purchases on its App Store will rise in a number of nations, including Japan, Malaysia, Vietnam, and all the territories that use the euro. Apple announced the revised costs in a blog post on October 5, omitting auto-renewable subscriptions.
The business said that these modifications will take into account new laws requiring Apple in Vietnam to collect and submit applicable taxes at rates of 5% for both the corporate income tax (CIT) and the value-added tax (VAT), respectively.
The following nations will see an increase in app prices from the App Store:
Vietnamese nations that utilise the euro
As long as your App Store is set up to take the Indian Rupee for the purchase of apps and in-app purchases, India is not included in the list.
That which will alter?
Apple stated that the revenues to developers would be adjusted based on the tax-exclusive price. According to a statement on Apple’s developer website, “Exhibit B of the Paid Applications Agreement will be modified to reflect that Apple collects and remits relevant taxes in Vietnam.” When the new pricing are made available on the App Store in the aforementioned nations, the Pricing and Availability section of My Apps will be updated.
Developers can alter the cost of apps and in-app purchases, including subscriptions that automatically renew, whenever they choose in App Store Connect. The revised prices will become effective right away. According to Apple, developers will also have the choice to “preserve rates for existing members.” In other words, the price increase won’t apply to subscriptions that automatically renew.
The new adjustments coincide with Apple’s ongoing strategy of growing its software services. One of Apple’s main sources of income is the App Store. Statista estimates that in-app purchases made by Apple in the US alone generated $85.1 billion in revenue in 2021. In 2021, Apple paid developers $60 billion of this money.
Written with inputs from Reuters